Performance Marketing Mastery
A hands-on course in Meta Ads, Google Ads, GA4, and funnel strategy — taught the way agencies actually operate, with live budgets and real client-style briefs.
Who this is for
One course, three paths through it — the fundamentals are shared, the projects are not.
No experience needed. Start from how a campaign actually gets built, then work up to running one yourself with a portfolio piece to show in interviews.
Already in marketing, sales, or a related field? Go straight to platform mechanics, budgeting, and reporting — the parts that get you promoted or hired up.
Stop depending on agencies you can't audit. Learn enough to run your own campaigns, or know exactly what to ask the person running them for you.
Curriculum
Every module ends with something you actually built — not a quiz.
How awareness, consideration, and conversion actually map to ad platforms and budgets.
Campaign structure, audience building, creative testing, and budget pacing.
Keyword strategy, ad groups, Quality Score, and bid strategies that actually convert.
Set up tracking that doesn't lie to you — events, conversions, and attribution basics.
What makes a page convert, and how to test changes without guessing.
Plan, launch, and report on a real campaign with a live budget, mentor-reviewed.
What past students say
"I'd watched a hundred YouTube tutorials and still couldn't set up a campaign properly. This was the first time someone actually walked through the Ads Manager with me, live."
"The GA4 and GTM week alone was worth it. I'd been running ads for my own shop for a year without knowing if they were actually working."
"Having a real capstone campaign to show in interviews made a bigger difference than any certificate would have."
FAQ
Free callback, no obligation
Tell us a bit about yourself and we'll call you back to see if this course actually fits where you're starting from.